Some people love to go shopping. For years “retail therapy” drove customers to malls, outlets and department stores, because it was the only option. But now, with online shopping taking over the marketplace, customers are rethinking their ideas of a good shopping experience. What was once a fun day at the mall is now a sweaty afternoon in a too-bright, crowded and stuffy fluorescent box.
However, people still need retail therapy. They just don’t want it the same way it’s been for the last 50 years. Recent studies have shown that green buildings, with natural light, greenery, and open spaces make shoppers feel more comfortable, stay in the store longer, and spend more money. Greener buildings provide better experiences for customers and staff, making everyone happier and the retailer more profitable.
A green building is defined as a building that supports the health and well-being of the people inside it. There are many different levels of commitment when it comes to “going green.” Some companies have rebuilt their entire infrastructure in order to eliminate waste and decrease their carbon footprint. Others take smaller steps such as encouraging carpooling/public transit and changing light bulbs. However, it is obvious that no matter what type of company, more natural light and greener surroundings increase happiness levels in employees and customers alike.
Redesigning your retail space to incorporate the maximum amount of natural light, adding plants, and create open spaces will increase customer happiness, get them to spend more time in the store and ultimately get them to buy more.