The internet is redefining the way in which consumers purchase goods. Christmas shopping is now done from the couch on your tablet, vitamins purchased on your phone as soon as you see you’re running low, and now you can even set reoccurring shipments of groceries delivered right to your doorstep. Amazon, Google and eBay have all been in the game since the beginning, and represent a staggering percent of the online market. However, there are still thousands of thriving online retailers making their way in the world of ecommerce. There must be some way to carve out a niche for yourself…Here are 4 ways your retail shop can compete with Amazon, eBay and Google:
Be a Specialist
Amazon’s strength is there huge inventory and low prices. There weakness? Their huge inventory and low prices. Branding yourself as a specialist, and focusing on a specific need allows you to compete with these huge entities. Creating a site with tons of high quality, informative content creates the idea that you know your products and customers better than the huge online retailers. This justifies your higher prices and increases your conversion rate.
Create Your Own Product
While this can be difficult and costly, the best way to make carve your own space in the online market is to create a product that solves a problem or provides an answer to an unresolved question. If you develop your own products, you can choose to make yourself the exclusive retailer. This can create an aura of exclusivity or craftsmanship that the big guys can’t offer.
Create a Higher Purpose
The environment, cancer research, charities and community. If you are able to contribute to these causes, then you’re creating a means for your customers to contribute to a higher purpose. They will feel good about purchasing products that generate a positive change in the world, rather than just adding to Amazon’s astronomical pocketbook.
UI (User Interface)
At their core Amazon, Google and eBay are basically all inventory search engines. Algorithms based on big data drive you to easy to read pages with similar products displayed. Some websites capitalize by creating an attractive and unique user experience for the customer. These sites thrive by creating a digital atmosphere for their customers. It’s the same reason local coffee shops survive even though there’s a drive thru Dunkin’ Donuts around the corner. It makes your customer feel special.